The Rise and Fall of Timberland

The first Timberland shoe, introduced in 1973, was actually targeted for outdoors-men and blue-collar workers. The Swartz brothers, Herman and Sidney, designed the shoe to be sturdy and water-resistant. The build quality was such that it was even sold in army-navy stores. Nowadays Timberland offers a range of outdoor footwear and apparel. But let’s back up a bit.